Why Cardinal Waypoint?

The naming of a thing is important.

I was named for my late father, who was named for a beloved uncle. All are namesakes of a 13th century saint whose famous prayer asks to be the means of peace, and to desire less to be understood than to understand.

To be frank (or Frank) is to be forthright.

And so Cardinal Waypoint LLC, a consultancy for health policy strategy and advocacy, is named with forethought.

Cardinal is both a noun and an adjective. The famous red-crested bird is known for its hardiness. It is the state bird of Virginia, and the mascot of the major league ballclub in St. Louis, my childhood home.  

As an adjective, cardinal means the first, the primary, the fundamental, the foremost in importance, the basic and essential thing.

Waypoint is a geographic term. It is neither the beginning of a route nor its end, but the vital spot to clear en route to a destination. Passengers from the U.S. to Europe might find New York's JFK airport a critical waypoint. Often a waypoint involves an assessment, or a change in the mode of travel, or a new direction.

For health industry stakeholders, the worlds of policy and advocacy are vast waypoints on the way to better health, lower costs, greater competitiveness and profitability, stronger brand, mitigated risk.

From 35 years in health policy executive leadership achieving results in corporate, professional association and governmental environments, from the front desk to the CEO level, comes the know-how and service commitment that is Cardinal Waypoint LLC.

Let’s get to work.